Blog

Last week, I wrote about the importance of being an employer of choice. From increasing employee productivity to establishing a good reputation in your community that yields top-notch applicants, working to become an employer of choice is a good business strategy. Becoming an employer of choice has just as much to do with establishing a […]

There are plenty of applicants currently in the job market, so chances are when a position opens up at your agency, you get receive a plethora of applications. But like any human resources professional will tell you, finding qualified, ideal candidates isn’t always that easy. Websites like Glassdoor.com encourage employees to rate their employer and […]

Does your agency maintain a Twitter presence? Are you having trouble making an impact and getting new followers? One of the more helpful features that has been developed in the past year is the ability to “pin” a tweet on your profile.  If you’re frustrated with seeing your tweets get buried in the Twittersphere, Twitter […]

It may have taken much longer than expected, but Adobe’s Flash is finally seeing its demise. After a tweet from the chief security officer at Facebook called on Adobe to set a kill date for Flash, Mozilla, the company behind the popular web browser Firefox, announced they would block Flash by default on all versions […]

Implementing LinkedIn as part of an insurance marketing plan is by no means a new and groundbreaking concept. The professional social media channel still proves to be the most successful outlet when it comes to B2B marketing. However, have the commercially minded insurance agencies thriving on LinkedIn truly taken advantage of all its marketing resources? […]

We all know how difficult it is to trap yourself into writing a weekly blog, but businesses who blog 20 times per month see as much as five times more traffic. As an agency owner, you are constantly being pulled in a million directions, and blogging always seems to fall last on the to-do list. […]

Milwaukee, July 17, 2015 — Today, Zywave, Inc., a leading provider of software-as-a-service (SaaS) technology solutions for the insurance industry, announced that it has completed the asset purchase of Intygral, a provider of digital marketing systems for Property and Casualty (P&C) and personal lines brokers. As part of the agreement, Intygral customers will be introduced […]

If your agency has a website, chances are you have received a site evaluation before. A website evaluation report can come from search engine optimization (SEO) and marketing companies, but they can also come from the carriers with which you work. While your carriers typically have good intentions when evaluating your website, a marketing company […]

In the customer service industry, contracts are a vital component of everyday business. They secure the livelihood of a company and serve as a playbook for any client manager. However, at some point, those contracts will reach the point of maturity. How you handle that process will dictate if you keep your customer, or if […]

As fun as the summer was, August is when people start to hunker back down and come back to reality. Your social media accounts need to come back from vacation, and here are some ideas to get you started: The first week in August is National Farmers Market Week, so share the information your audience […]